fo•cus (foh-kuhs) n. a central point, as of attraction, attention, or activity

The Trust intends to use both place-based and issue-based lenses to focus our work in Forsyth County and across the state.

Place-Based Focus

The Trust has always been proud of its geographic focus and has decided to go even deeper with our geographic lens. With over 60 years committed to place-based work in Forsyth County, the Local Impact in Forsyth County program area is fully prepared to continue its commitment to this community. The Health Improvement in North Carolina program area will further concentrate its efforts in the most rural counties in our state, identified through a combination of health, economic and social resources. We have begun by identifying communities that host a combination of economic needs and well-developed assets.

Issue-Based Focus

Beyond our geographic focus, the Trust continually works to clarify and strengthen the content areas it will fund. Our funding strategy will be defined by concentrating half of each program area’s grant funds toward their cornerstone efforts—Healthy Places NC for the Health Improvement program area, and Great Expectations for the Forsyth County program area.

Most of the remaining dollars will be used to respond to proposals that address the Trust’s core funding areas where we believe we have the ability to stimulate meaningful impact. We fund in four issue areas in the Local Impact in Forsyth County program area and four in the Health Improvement in North Carolina program area—in conjunction with our cornerstone efforts, Healthy Places NC and Great Expectations. This allows us to concentrate our resources (grant dollars, staff time and influence) where we believe the Trust and its partners can make significant progress.