Joe Crocker, the director of the Poor and Needy Division at the Kate B. Reynolds Charitable Trust, is well known for his extensive civic career across the Carolinas. Since joining the Trust in 2009, he has been implementing programs that improve the lives of Forsyth County’s financially disadvantaged residents. The Poor and Needy Division’s cornerstone effort is Great Expectations, a long-term initiative to prepare Forsyth County’s youngest children for success in school and life by the time they finish Kindergarten. Joe also oversees all of the Division’s grantmaking in four key issue areas—developing community assets, improving education, promoting health care and supporting the local safety net. Joe previously served as the director of operations for the Z. Smith Reynolds Foundation, the assistant secretary for community development for the North Carolina Department of Commerce, senior vice president at Wachovia Corporation, and chairman of the board of trustees at Western Carolina University.
Joe grew up outside of Charlotte in Kings Mountain, North Carolina. He graduated from Western Carolina University with an undergraduate degree in business administration and pursued a career in banking services. He has additional finance training from the NC School of Banking at the University of North Carolina at Chapel Hill, the National Commercial Lending School at the University of Oklahoma, and the American Institute of Banking, among others. Joe and his wife Carol have three adult children—Nathan, Marcella and Angela—and one grandson, Vaughan. He enjoys travelling the Carolinas and playing golf.
Director, Poor and Needy Division