Strategy
As a Trust, our goal has been – and continues to be – to fulfill Mrs. Reynolds’ vision of improving quality of life and quality of health for future generations of North Carolinians. To do that, we are proactive and creative in responding to social needs.
We invest in the best and most effective initiatives, organizations, and partnerships for helping low-income North Carolinians achieve an acceptable quality of life and health.
- Increasing impact through more focused grantmaking by placing greater emphasis on the root causes and effects of poverty and disease and by expanding the capacity of the non-profits in which we invest.
- Promoting innovation through best practices and successful models in both our proactive and responsive grantmaking.
- Increasing our influence and institutional leverage on behalf of those we serve by playing multiple roles beyond grantmaking: roles in areas such as education, advocacy, and convening.
Meeting the priorities for the Poor and Needy Division is being achieved by making grants to programs and initiatives that serve the financially needy residents of Forsyth County in two broad categories: Supplying Basic Needs and Increasing Self Reliance.
Supplying Basic Needs grants are directed to programs that alleviate the effects of poverty on daily life by providing food, shelter and health care. Providing adequate health care is an area of special emphasis and priority within the Supplying Basic Needs category of grants and efforts.
Increasing Self Reliance grants support programs that address the root causes of poverty and provide opportunities for individuals and families to achieve and maintain a higher quality of life. Supportive housing, education, and job training are areas of special emphasis within the Increasing Self Reliance category.
Meeting the priorities for the Health Care Division is being achieved with funding in the areas of Supporting Prevention and Providing Treatment. The goal of Supporting Prevention is to promote wellness by providing services before conditions occur or are diagnosed, while Providing Treatment focuses on improving health outcomes by providing health and medical services for diagnosed and existing conditions.
Within Supporting Prevention, disease and illness prevention and health promotion and wellness are the areas of special emphasis and priority.
Within Providing Treatment, access to primary medical care, advancing mental health services, and diabetes care and management are the areas of special emphasis and priority.
While we are extremely proud of the work of the Trust, and we take our traditional grantmaking role very seriously, we are doing more. To be successful, we are investing in untried and innovative solutions. We must serve as a safe place for experimentation and measured risk-taking to address the source of these problems. We are going beyond funding programs that help people cope under the current system. We are committed to accelerating positive movement on critical community issues and effecting enduring systemic change.