Today’s Learning Lab

Key Takeaways

Here are some thoughts to keep in mind on your journey for systems change.

  • There is no trust without truth.
  • Listen to and learn from the communities you serve.
  • If you’re going to talk about equity, make sure you’re taking action about equity.
  • This work will shift how your organization operates internally and externally.
  • You need a partnership between leadership, communications, and programs.
  • Together, we must be truthful, be bold, and amplify the power on the ground.
  • Systems change is a team sport.

Lessons Learned

Here are some ways communications can work to support the journey.

Be Truthful

Working for racial equity in the South may require admitting your foundation was part of a racist system in order to challenge the system.

Be Bold

The Trust divested from all tobacco production and invested in community-led businesses instead, and shared the story widely.


Partner with community organizations and independent news outlets to tell stories and build power for systems change.