Increasing Health Insurance Enrollment

As Medicaid Expansion is implemented in North Carolina, the Trust will support efforts to ensure that groups who have been marginalized can access available health-supporting public benefit programs. Accurate information from trusted messengers will be critical to ensure that all eligible individuals are able to enroll. The Trust will support communications, outreach and enrollment efforts that target American Indian, Black, and Latinx individuals who are less likely to have health coverage due to historic and systemic inequities.

Steps to Apply



Maximize access to and enrollment in programs that support the health of individuals and families with low incomes including the Affordable Care Act Marketplace, Medicaid, Food and Nutrition Services (SNAP), the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), and others. Increase focus on the enrollment of historically excluded populations.


Conduct broad-based communications, community education, and advocacy efforts that advance goals.

Build community, network, organizational, and individual capacity so that historically marginalized populations, particularly Black, Immigrant, Indigenous, and other leaders of color can drive community and health improvement effort.

Timeframe for Applications

Call-by date: July 20, 2023
Application deadline: August 10, 2023

Geographic Focus

See opportunity details for priority regions.

Next Steps

If you think you are a fit, assess your eligibility below and then contact us to apply. Or, view all funding opportunities here.


After over a decade of advocacy, Medicaid Expansion is now moving forward, and North Carolina has an unprecedented opportunity to connect an estimated 600,000 residents to health coverage. Ensuring equity in expansion implementation efforts will be critical to ensure enrollment of Indigenous, Black, and Latinx individuals who are less likely to have health coverage due to historic and systemic inequities. Accurate information from trusted community messengers will be essential to ensure that all eligible individuals are able to enroll in coverage. In addition to ensuring that individuals newly eligible for Medicaid enroll in the program, there is more work to be done to connect individuals who are eligible for but unenrolled in existing public benefit programs such as the Supplemental Nutrition Assistance Program (SNAP).

The Trust is interested in supporting a strong statewide network of trusted, community-based leaders engaged in health insurance and public benefit enrollment. Preference will be given to organizations that have deep connections to the community they serve.


Eligibility Requirements

Before applying, consider the following questions and requirements:

  • Is your organization or work a good fit with the Trust?
  • Are you located or operating in North Carolina?
  • Does your work focus on improving quality of life and health for North Carolinians with low incomes?
  • Do you primarily support populations experiencing poverty?
    • These populations include: individuals living at or below 200 percent of the federal poverty level; the uninsured; and those eligible for Medicaid and/or the free/reduced school lunch program.
  • Are your clients (or focus population) residents of North Carolina? If yes, then you may fit our geographic criteria.

Organizations the Trust WILL fund:

  • Nonprofit 501(c)(3) organizations
  • Governmental entities

Organizations the Trust WILL NOT fund:

  • Individuals
  • Faith-based organizations without 501(c)(3)
  • Type III supporting organizations
  • Organizations providing pass-through funds to an ineligible organization

Eligible? Contact us to schedule a consultation.


Back to all funding opportunities.

Ready to apply? Contact us.

If you have read the above eligibility requirements and think you are a good fit, use the form below or email Mary Weaver to schedule a phone consultation.



View all funding opportunities.