Yesenia Cuello

Executive Director, NC FIELD Inc.

Yesenia Cuello is a founding member and the first president of NC FIELD’s youth group, Poder Juvenil Campesino (PJC). She left work in the tobacco fields after 4 years, at the age of seventeen to work as a research assistant for Wake Forest University. She has directly assisted Human Rights Watch with child tobacco worker investigations, and spent significant energy in advocating at state and national levels to protect child tobacco workers and their families. She holds a degree from Lenoir Community College, and a certificate in Nonprofit Management from Duke University. Her previous experience includes public relations board member, program manager, and in August of 2019 assumed the role of Executive Director.

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