Engaging in Consumer Education and Feedback to Decrease Health Disparities

The shift to Medicaid managed care and new value-based care arrangements in the state could improve health outcomes for financially vulnerable residents or widen already steep racial and geographic disparities. To ensure that families with low incomes are not harmed as payment models change, the Trust will support efforts to educate and protect consumers and promote patient feedback and information sharing among stakeholders.

Steps to Apply



Utilize Medicaid reform and a value-based care environment to facilitate health improvement for financially disadvantaged North Carolinians.


Support system change efforts that engage consumers with low incomes and build feedback loops to state agencies, health care providers, and payers to improve Medicaid and value-based systems of care.

Timeframe for Applications

Call-by date: January 26, 2021

Application deadline: February 16, 2021

Geographic Focus


Next Steps

If you think you are a fit, assess your eligibility below and then contact us to apply. Or, view all funding opportunities here.


The Trust aims to ensure that a strong infrastructure exists to educate consumers, understand the experiences of Medicaid enrollees, and share information among stakeholders as the state shifts to managed care and pilots new approaches to addressing social drivers of poor health. Organizations engaging directly with consumers can inform underserved populations about their rights and options, as well as identify barriers faced by patients as new payment models are implemented.  To inform systemic improvements it is important that consumer experiences be shared regularly with stakeholders such as health care providers, insurers, state agencies, and nonprofits. These connections should form a robust feedback network where consumers are informed of changes in Medicaid and stakeholders hear about the challenges faced by patients accessing care. This feedback loop can spur fixes that facilitate health improvement for residents with low incomes.

The Trust may support several approaches to meeting this goal. Applicants could include, but is not limited to, consumer advocacy or legal service organizations, groups with experience convening health care stakeholders, or other nonprofits with expertise in Medicaid and patient engagement.

Eligibility Requirements

Before applying, consider the following questions and requirements:

  • Is your organization or work a good fit with the Trust?
  • Are you located or operating in North Carolina?
  • Does your work focus on improving quality of life and health for North Carolinians with low incomes?
  • Do you primarily support populations experiencing poverty?
    • These populations include: individuals living at or below 200 percent of the federal poverty level; the uninsured; and those eligible for Medicaid and/or the free/reduced school lunch program.
  • Are your clients (or focus population) residents of North Carolina? If yes, then you may fit our geographic criteria.

Organizations the Trust WILL fund:

  • Nonprofit 501(c)(3) organizations
  • Governmental entities

Organizations the Trust WILL NOT fund:

  • Individuals
  • Faith-based organizations without 501(c)(3)
  • Type III supporting organizations
  • Organizations providing pass-through funds to an ineligible organization

Eligible? Contact us to schedule a consultation.


Back to all funding opportunities.

Ready to apply? Contact us.

If you have read the above eligibility requirements and think you are a good fit, use the form below or email Alison Duncan to schedule a phone consultation.



View all funding opportunities.