New Survey Finds 1 in 5 Potential Marketplace and Medicaid Enrollees Used Consumer Assistance, But Many Others Report Trying and Failing to Obtain Help

A new KFF survey finds that nearly one in five potential marketplace and Medicaid enrollees – an estimated 7 million people – say that they got assistance applying for Affordable Care Act (ACA) marketplace plans or Medicaid in the past year, while one in eight – an estimated 5 million – tried and failed to obtain help.

The survey suggests a shortage of consumer assistance prior to the COVID-19 pandemic, which has disrupted job-based health insurance for millions of Americans. Consumer assistance programs could help people shopping for replacement coverage understand and evaluate their options.